BlueMatrix Takes Bronze at Transform Awards North America
The BlueMatrix brand and Living Group, the branding and communications agency behind BlueMatrix’s design and product identity, received a Bronze award and a High Commendation by the Transform Awards North America program. The categories were Best Visual Identity from the Financial Services Sector and Best Visual Identity from the Technology, Media & Telecommunications Sector, respectively.
This is the second time the BlueMatrix brand was recognized by Transform Magazine. Living Group was awarded a High Commendation in the Best Brand Consolidation category for the BlueMatrix brand at the Europe awards program earlier this year.
“We are honored to be recognized by the Transform Awards, especially by the North America program in New York where BlueMatrix is headquartered,” says Patricia Horotan, COO and co-founder of BlueMatrix.
The notable design was part of a larger rebranding strategy that debuted in May 2014. The inspiration behind the rebrand was to develop coherent and concise identities for the applications that reflected both their unique and integrated usage.
“We’re proud that our partnership with the BlueMatrix team has been recognized as among the best rebranding efforts in both financial services and TMT sectors, says Robert Calvanico, Client Services Director for Living Group, New York. “These nominations are the direct result of true collaboration between our companies.”
The Transform Awards program is considered a benchmark of excellence in corporate re-branding, brand development and brand strategy. It is one of three regionally based award programs organized by Transform Magazine to acknowledge and reward the most innovative and imaginative branding in the industry.