BlueMatrix Brand Recognized at Transforms Awards
The BlueMatrix brand was recognized at the 2015 Transform Awards Europe ceremony this month. Living Group, the integrated branding and communications consultancy behind BlueMatrix's design and product identity re-fresh, was awarded a Highly Commended Transform Award in the Best Brand Consolidation category.
BlueMatrix's updated design and product positioning was debuted in May 2014 as part of a larger rebranding strategy. The inspiration behind the rebrand was to develop coherent and concise identities for the applications that reflected both their unique and integrated usage.
"As our product suite continued to expand, the division between applications became cloudy and confusing, both internally and in our client communications," says Patricia Horotan, COO and co-founder of BlueMatrix. "The new branding has helped us clarify and crystallize our products, their purpose and their value. We could not be more pleased with the results and the recognition Living Group received for its work."
Duncan Shaw, executive creative director for Living Group, says the agency is extremely proud of the identity it developed for BlueMatrix. "Working with firms that recognize how valuable an asset its brand is, is always extremely rewarding for all campaign stakeholders and ultimately the long-term sustainability of the business," says Shaw.
Living Group received three additional Highly Commended Transform Awards across other categories. Now in its sixth year, the Transform Awards program is considered a benchmark of excellence in corporate re-branding, brand development and brand strategy. It is one of three regionally based award programs organized by Transform Magazine to acknowledge and reward the most innovative and imaginative branding in the industry.