OPTIMUM MARKET INSIGHT AND ANALYTICS.

BlueMatrix Analyzer delivers unmatched levels of insight to help research producers understand and measure readership trends and key performance indicators across the market.

INTERPRET THE MARKET

BlueMatrix Analyzer's dashboard provides detailed analytics that exhibit exactly what clients are reading to help users make informed decisions about business strategies. Use Analyzer to:

  • Translate individual or firmwide consumption trends into business strategies.
  • Develop products that align with actual market needs.
  • Monetize the most valuable products and generate income from what users are already viewing.
  • Build deeper relationships with clients who have the most to gain from the firm's products.

DISCOVER RESEARCH CONTENT READERSHIP

With Analyzer, users can learn the identities of content consumers within key client accounts to obtain deeper account penetration. Use Analyzer to:

  • Find key contacts within top tier accounts.
  • Deepen relationships by understanding where readers' interests lie.
  • Personalize discussions by targeting users with timely information on specific areas of interest.

Analyzer will not only change the way users see their clients; it could transform the way users see their business too.

ENHANCE CLIENT COMMUNICATION

Analyzer delivers detailed information about the most valuable content that can be used to increase the value of interactions with clients.

  • Identify more frequent opportunities for quality discussion.
  • Understand the value that content brings to key clients.
  • Move away from impersonal content distribution to targeted personal insights.
Location: Ashburn

TRACKING READER ENGAGEMENT

Hover over the sections in the research document below for an illustration of how Analyzer tracks user engagement.